Arsenal Football Club; coaching people to success both on and off the pitch

A London Fields resident said Friday how Arsenal in the community helped him to achieve success rather than lose control of his life.

University drop out, Kareem Brown, 20, said he only went on to study digital media at London Metropolitan University to avoid getting a nine to five job. It was only after a short five-month stint that he realised this.

“I picked the wrong course, if I done something with sport I would have enjoyed it.”


Brown, who had previously been attending Kick Sessions; football coaching classes for youths in his local area, returned to these after he decided to leave higher education. It is here where he met John Keyes who gave him the opportunity to learn in a different setting completely. Brown now aspires to expand his own soccer school which he runs in the London Fields area every Sunday, something which may not have been possible without the help and support given from Keyes and his team.

“I like seeing people progress, a lot of people just see the bad in front of them, that’s why they go down that route.”

Keyes and his team; Arsenal in the community who are based in The Emirates Stadium run an array of programmes including a level 3 BTEC in community sport coaching, as well as catering to around “4000 people a week” on their path to success through classes and sessions within the local community.



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